Just a little less than a week until I’ll be in Berlin, spreading the good word about Web typography, and I’m finding I had to really rework my presentation for this audience. SXSW was full of techno and design geeks, who wanted to here the “how to’s.” I suspect the audience for Next10 are going to care a lot more about the “why’s and what for’s.” So, I’m skipping all of the code and just including an overview of what’s possible now in Web typographyâ€”web safe fonts and web fontÂ bureausâ€”then concentrating on what theÂ differentÂ services offer, why Web typography is important for brand differentiation, and what to look for in good fonts.
This has been a great exercise, as it’s gotten me to think about Web fonts from a less technical and more tactical point of view, focusing on how to choose the best fonts. Also, since I only have 45 minutes to present, so had to radically cut down on my material, which I hope will have the overall effect of making this a much leaner and more focused presentation.Â This is even more important since I just found out I only have 30 minutes to present at Voices That Matter in June (more on that later).
In addition to Web typography, I’m alsoÂ goingÂ to be giving a brief presentation about Marriott.com, the work we did to create a “Game Changer” (the theme of next 10) for Hotel Web sites. I’ve been struggling a bit to find my focus and value add for this session. It may only be 10 minutes long, but that means I have to stay even more focused. I think I had a break through today, though. I’ll see if I still feel the same way tomorrow morning.