One Week to Next10
Next10 in Berlin next week
Just a little less than a week until I’ll be in Berlin, spreading the good word about Web typography, and I’m finding I had to really rework my presentation for this audience. SXSW was full of techno and design geeks, who wanted to here the “how to’s.” I suspect the audience for Next10 are going to care a lot more about the “why’s and what for’s.” So, I’m skipping all of the code and just including an overview of what’s possible now in Web typography—web safe fonts and web font bureaus—then concentrating on what the different services offer, why Web typography is important for brand differentiation, and what to look for in good fonts.
This has been a great exercise, as it’s gotten me to think about Web fonts from a less technical and more tactical point of view, focusing on how to choose the best fonts. Also, since I only have 45 minutes to present, so had to radically cut down on my material, which I hope will have the overall effect of making this a much leaner and more focused presentation. This is even more important since I just found out I only have 30 minutes to present at Voices That Matter in June (more on that later).
In addition to Web typography, I’m also going to be giving a brief presentation about Marriott.com, the work we did to create a “Game Changer” (the theme of next 10) for Hotel Web sites. I’ve been struggling a bit to find my focus and value add for this session. It may only be 10 minutes long, but that means I have to stay even more focused. I think I had a break through today, though. I’ll see if I still feel the same way tomorrow morning.
