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Thus Spoke Jason for the Week of 2010-05-28

LIVE(ish) – Fluid Web Typography at SXSWi 2010

I was poking around the SXSW site, and realized that the recording of my session on Web typography is finally available. I had to pick through the code a bit, but finally found the file I needed to embed. For reference, I’m also embedding the slide share version of the presentation slides. It’ll almost be like being there!


View more presentations from Jason CranfordTeague.


Thus Spoke Jason for the Week of 2010-05-21

What Kind of Conductor are You?

I’m back from my whilrwind tour of Berlin and London, and still trying to process the great big bolus of knowledge I aquired during my travels. My own sessions went well, and I’ll be sharing more about those later. For now, you can view some of the photos I took , including more panoramic shots I’ve been taking on my iPhone with the remarkable application Pano.

I’ll be posting more in the coming weeks about Next10, but I had to start with what was surly the most remarkable and inspirational session I saw while there.  Noted conductor Maestro Itay Talgam spoke about what might seem like a non-sequitur at a tech conference—music conductors and their conducting styles. To be honest, I was very surprised how wonderful and useful this information was. I had not planned on attending this keynote, but after watching a few minutes of the live feed on my laptop in the main hall, realized I needed to see the rest in person. I’m glad a I did!. It starts a bit slowly, but what Itay has to say about the different methods conductors have to work with their symphonies, and by implication how good managers can best work with their team, should be required viewing for all managers. Here is his talk from Next10 in it’s entirety. There are two problems with this video. First, the audio is out of synch and second is they do not show the video examples he is using to illustrate his points—which does cut down on its effectiveness—but I think you will get the point.

Thus Spoke Jason for the Week of 2010-05-15

  • @glazou very true. Now I just hope the #volcanogods let me leave this green and pleasant land. in reply to glazou #
  • First morning in Berlin. got some sleep, now time for an adventure. #
  • RT @ari4nne: So nice to read the Philip K. Dick’s reaction to Blade Runner, one of my all-time favorite movies: http://is.gd/c0dxn #
  • @gilescolborne no delays. I'm glad you made it back safe, and hope all went well. in reply to gilescolborne #
  • Second day in Berlin. Presentation ready, now on to the town. #
  • Viewing the Picasso ceramics exhibit — at Contemporary Fine Arts http://gowal.la/c/Jq1A #
  • Contemplating the stupidity of war. — at Neue Wache http://gowal.la/c/JqWQ #
  • Contemplating historical photos at the XXth Century People-Places-Times exhibit — at German History Museum http://gowal.la/c/JrSN #
  • Sad to hear the news about Lena Horne: Sultry Singer and Actress, Dies at 92 – http://ow.ly/1IYQs #
  • Staying in the Berlin 'burb of Teltow. Apparently named for the ancient German word meaning "Telephone tower." #
  • I didn't get where I was going but ended up where I needed to be. — at Café Einstein Unter den Linden http://gowal.la/c/JGqr #
  • I'm at Deutsche Guggenheim in Berlin http://gowal.la/c/JGPZ #
  • Not the Newton I expected, but they do have the best Moscow Mule I've ever had. — at Newton Bar http://gowal.la/c/JHt7 #
  • Next10 speaker meet & great. — at Station Berlin http://gowal.la/c/JKT6 #
  • R.I.P. Frank Frazetta, The Artist Of Our Fantasies – frank frazetta – io9 http://ow.ly/1JkZf #
  • interessting session Workshop Session #next10 #
  • interessting session Creative Tools #next10 #
  • "In the future, privacy will be a paid for activity." — Gerd Leonhard #next10 #
  • @yatil No, I'm in a conference today and tomorrow, but I'm sure I'll be back. in reply to yatil #
  • Web typography prez finished at #next10 Went a bit shorter than I expected, but got a few people talking afterward. #
  • Dinner after the conference, talking to Hans & Dirk. — at Next10 http://gowal.la/c/K1Hu #
  • No problem. Are you around today? We should meet up at lunch. #
  • Where are you living these days. I'll be at picadilly area. #
  • Watching Ben Hammersley of WIRED joking around about the App Economy at #next10

    BTW, Ben: The "Internet" is a lot older than 15 yrs. #

  • Peter Meier presenting on augmented reality. Increases "Hedonistic qualities" of products. #next10 #
  • Most interesting concept I'm hearing about at #next10 is the concept of "Online Curators." #
  • "Online Curators" This ties in closely with the Trusted Filters ideas. #
  • For a country where iPad aren't even for sal yet, there are a hell of a lot of iPads at #next10 #
  • I'm at Next10 in Berlin http://gowal.la/c/KbWB #
  • @taracranford and they are very beautiful, like the woman who planted them. in reply to taracranford #
  • Disappointed not able to get back into Berlin today, but glad I did get to the Taschen store last night. On to London! #
  • @snoopsmaus and THANK YOU for taking such great care of us while we were at #next10 in reply to snoopsmaus #
  • @taracranford and it's begining to feel like the gods are against me today, but I shall prevail! in reply to taracranford #
  • I'm home :) — at London Oxford Street http://gowal.la/c/KwoU #
  • Just passed Paul McArtney's house. #
  • Off to see the new PM — at @DowningStreet http://gowal.la/c/KD7g #
  • I'm at Nelson's Column in London http://gowal.la/c/KDka #
  • I'm at Trafalgar Square in London http://gowal.la/c/KDkq #
  • Trying VERY hard not to spend my life savings. — at @ForbiddenPlanet http://gowal.la/c/KDEr #
  • Lunch with Andrew & Jan. — at Century Club http://gowal.la/c/KEus #
  • Listening to spooky Mummy stories amongst real Egyptian artifacts. — at Petrie Museum of Egyptian Archaeology http://gowal.la/c/KMLd #

Thus Spoke Jason for the Week of 2010-05-14

  • @glazou very true. Now I just hope the #volcanogods let me leave this green and pleasant land. in reply to glazou #
  • First morning in Berlin. got some sleep, now time for an adventure. #
  • RT @ari4nne: So nice to read the Philip K. Dick’s reaction to Blade Runner, one of my all-time favorite movies: http://is.gd/c0dxn #
  • @gilescolborne no delays. I'm glad you made it back safe, and hope all went well. in reply to gilescolborne #
  • Second day in Berlin. Presentation ready, now on to the town. #
  • Viewing the Picasso ceramics exhibit — at Contemporary Fine Arts http://gowal.la/c/Jq1A #
  • Contemplating the stupidity of war. — at Neue Wache http://gowal.la/c/JqWQ #
  • Contemplating historical photos at the XXth Century People-Places-Times exhibit — at German History Museum http://gowal.la/c/JrSN #
  • Sad to hear the news about Lena Horne: Sultry Singer and Actress, Dies at 92 – http://ow.ly/1IYQs #
  • Staying in the Berlin 'burb of Teltow. Apparently named for the ancient German word meaning "Telephone tower." #
  • I didn't get where I was going but ended up where I needed to be. — at Café Einstein Unter den Linden http://gowal.la/c/JGqr #
  • I'm at Deutsche Guggenheim in Berlin http://gowal.la/c/JGPZ #
  • Not the Newton I expected, but they do have the best Moscow Mule I've ever had. — at Newton Bar http://gowal.la/c/JHt7 #
  • Next10 speaker meet & great. — at Station Berlin http://gowal.la/c/JKT6 #
  • R.I.P. Frank Frazetta, The Artist Of Our Fantasies – frank frazetta – io9 http://ow.ly/1JkZf #
  • interessting session Workshop Session #next10 #
  • interessting session Creative Tools #next10 #
  • "In the future, privacy will be a paid for activity." — Gerd Leonhard #next10 #
  • @yatil No, I'm in a conference today and tomorrow, but I'm sure I'll be back. in reply to yatil #
  • Web typography prez finished at #next10 Went a bit shorter than I expected, but got a few people talking afterward. #
  • Dinner after the conference, talking to Hans & Dirk. — at Next10 http://gowal.la/c/K1Hu #
  • No problem. Are you around today? We should meet up at lunch. #
  • Where are you living these days. I'll be at picadilly area. #
  • Watching Ben Hammersley of WIRED joking around about the App Economy at #next10

    BTW, Ben: The "Internet" is a lot older than 15 yrs. #

  • Peter Meier presenting on augmented reality. Increases "Hedonistic qualities" of products. #next10 #
  • Most interesting concept I'm hearing about at #next10 is the concept of "Online Curators." #
  • "Online Curators" This ties in closely with the Trusted Filters ideas. #
  • For a country where iPad aren't even for sal yet, there are a hell of a lot of iPads at #next10 #
  • I'm at Next10 in Berlin http://gowal.la/c/KbWB #
  • @taracranford and they are very beautiful, like the woman who planted them. in reply to taracranford #
  • Disappointed not able to get back into Berlin today, but glad I did get to the Taschen store last night. On to London! #
  • @snoopsmaus and THANK YOU for taking such great care of us while we were at #next10 in reply to snoopsmaus #
  • @taracranford and it's begining to feel like the gods are against me today, but I shall prevail! in reply to taracranford #
  • I'm home :) — at London Oxford Street http://gowal.la/c/KwoU #
  • Just passed Paul McArtney's house. #
  • Off to see the new PM — at @DowningStreet http://gowal.la/c/KD7g #
  • I'm at Nelson's Column in London http://gowal.la/c/KDka #
  • I'm at Trafalgar Square in London http://gowal.la/c/KDkq #
  • Trying VERY hard not to spend my life savings. — at @ForbiddenPlanet http://gowal.la/c/KDEr #
  • Lunch with Andrew & Jan. — at Century Club http://gowal.la/c/KEus #
  • Listening to spooky Mummy stories amongst real Egyptian artifacts. — at Petrie Museum of Egyptian Archaeology http://gowal.la/c/KMLd #

Arriving in Europe

One thing I was dreading about this trip was the Jet lag. In my past visits to Europe, one of the most agonizing miseries I remember all three times was the unbearable fatigue I felt the first few days as my body got used to the lack of sleep. This generally followed a sleepless 8 hour trans-atlantic trip. This is my fourth trans-atlantic trip (averaging one a decade) and the first I actually got some sleep on. So I’m awakening, if not fresh and bright eyed, at least with the psychological sense that the night has passed and a new day has dawned.

Of course this also means that I didn’t get any work done on my Marriott 2.0 presentation, but, although I’m not done with it, I’m at least comfortable with the direction that’s taking. After watching several TED presentations I’ve decided that given the short format, it’s most important to tell a story, so that’s how I’m approaching this, and I think it will make a good one. The trick now is to integrate the why of the Marriott 2.0—which I think is what most of my audience will be primarily concerned with but makes a less interesting story—with the how—which can get more technical but will make a better story. I’ll let you know how the balance goes.

One thing I was dreading about this trip was the Jet lag. In my past visits to Europe, one of the most agonizing miseries I remember all three times wasa sleepless 8 hour trans-atlantic trip followed bythe unbearable fatigue I felt the first few days as my body got used to the lack of sleep. This is my fourth trans-atlantic trip (averaging one a decade) and the first I actually got some sleep on. So I’m awakening, if not fresh and bright eyed, at least with the psychological sense that the night has passed and a new day has dawned.

Of course this also means that I didn’t get any work done on my Marriott 2.0 presentation, but, although I’m not done with it, I’m at least comfortable with the direction that’s taking. After watching several TED presentations I’ve decided that given the short format, it’s most important to tell a story, so that’s how I’m approaching this, and I think it will make a good one. The trick now is to integrate the why of the Marriott 2.0—which I think is what most of my audience will be primarily concerned with but makes a less interesting story—with the how—which can get more technical but will make a better story. I’ll let you know how the balance goes.


Thus Spoke Jason for the Week of 2010-05-07

One Week to Next10

Next10 in Berlin next week

Next10 in Berlin next week

Just a little less than a week until I’ll be in Berlin, spreading the good word about Web typography, and I’m finding I had to really rework my presentation for this audience. SXSW was full of techno and design geeks, who wanted to here the “how to’s.” I suspect the audience for Next10 are going to care a lot more about the “why’s and what for’s.” So, I’m skipping all of the code and just including an overview of what’s possible now in Web typography—web safe fonts and web font bureaus—then concentrating on what the different services offer, why Web typography is important for brand differentiation, and what to look for in good fonts.

This has been a great exercise, as it’s gotten me to think about Web fonts from a less technical and more tactical point of view, focusing on how to choose the best fonts. Also, since I only have 45 minutes to present, so had to radically cut down on my material, which I hope will have the overall effect of making this a much leaner and more focused presentation.  This is even more important since I just found out I only have 30 minutes to present at Voices That Matter in June (more on that later).

In addition to Web typography, I’m also going to be giving a brief presentation about Marriott.com, the work we did to create a “Game Changer” (the theme of next 10) for Hotel Web sites. I’ve been struggling a bit to find my focus and value add for this session. It may only be 10 minutes long, but that means I have to stay even more focused. I think I had a break through today, though. I’ll see if I still feel the same way tomorrow morning.